The Dark Side of CRM
Taylor & Francis Ltd, 2015
259,95 €On orderDelivery: 2-3 weeks
The Dark Side of CRM is essential reading for students, researchers and practitioners interested in managing customers, relationship marketing and CRM, as well as social media and marketing strategy.
- ISBN-13
- 9781138803312
- ISBN-10
- 1138803316
- Publisher
- Taylor & Francis Ltd
- Year
- 2015
- Publication date
- 2015-08-24
- Pages
- 304
- Dimensions
- 234x156x
- Weight
- 760