Decoding Branding
Royce Yuen
Taylor & Francis Ltd, 2021
259,95 €On orderDelivery: 2-3 weeks
Decoding Branding explains the evolution of branding and how the disrupting factors like the digital revolution, technological advancement, changing consumer behavior, and the pandemic have reshaped the marketing landscape.
- ISBN-13
- 9781138802667
- ISBN-10
- 1138802662
- Publisher
- Taylor & Francis Ltd
- Year
- 2021
- Publication date
- 2021-06-01
- Pages
- 234
- Dimensions
- 234x156x
- Weight
- 640