Global Branding and Country of Origin
Taylor & Francis Ltd, 2014
103,95 €On orderDelivery: 2-3 weeks
This collection provides an opportunity for leading marketing scholars to share up-to-date research while addressing both domestic and multinational strategies for understanding global marketing and consumers. This book was originally published as a special issue of Journal of Global Scholars Marketing Science.
- ISBN-13
- 9781138801615
- ISBN-10
- 1138801615
- Publisher
- Taylor & Francis Ltd
- Year
- 2014
- Publication date
- 2014-10-08
- Pages
- 132
- Dimensions
- 252x177x14
- Weight
- 394