Context and Cognition in Consumer Psychology
Gordon (Cardiff University, UK) Foxall
Taylor & Francis Ltd, 2017
72,75 €On orderDelivery: 2-3 weeks
This work pays particular attention to the roles of perception and emotion in accounting for consumers’ actions and their interaction with the desires and beliefs in terms of which consumer choice is frequently analyzed.
- ISBN-13
- 9781138778207
- ISBN-10
- 1138778206
- Publisher
- Taylor & Francis Ltd
- Year
- 2017
- Publication date
- 2017-10-17
- Pages
- 174
- Dimensions
- 155x232x11
- Weight
- 292