Marketing Management in Africa
Taylor & Francis Ltd, 2018
259,95 €On orderDelivery: 2-3 weeks
This book focuses on strategies for developing consumer markets in Africa using concepts and techniques from marketing, entrepreneurship, and project management. The conceptual model is divided into four logical parts with cases and examples to facilitate practical application.
- ISBN-13
- 9781138714380
- ISBN-10
- 1138714380
- Publisher
- Taylor & Francis Ltd
- Year
- 2018
- Publication date
- 2018-04-20
- Pages
- 344
- Dimensions
- 238x159x27
- Weight
- 642