Marketing Management and Communications in the Public Sector
Jean-Patrick (Universita della Svizzera italiana, Switzerland) Villeneuve, Martial (University of Lausanne, Switzerland) Pasquier
Taylor & Francis Ltd, 2017
283,95 €On orderDelivery: 2-3 weeks
This new edition of Marketing Management and Communications in the Public Sector continues to provide a thorough overview of the major concepts in public sector marketing and communications, and extends its coverage to topics such as social marketing institutional communication and international perspectives.
- ISBN-13
- 9781138655799
- ISBN-10
- 1138655791
- Publisher
- Taylor & Francis Ltd
- Year
- 2017
- Publication date
- 2017-08-22
- Pages
- 264
- Dimensions
- 234x156x
- Weight
- 521