The Psychology of Influence
Joop (University of Amsterdam, the Netherlands) Pligt, Michael (Uinversity of Amsterdam, the Netherlands) Vliek
Taylor & Francis Ltd, 2016
89,95 €On orderDelivery: 2-3 weeks
The Psychology of Influence provides an up-to-date student-oriented overview of how people are persuaded to change their attitudes, preferences or behavior. It uses international examples from contemporary written texts, TV commercials and social media, and provides an ideal core text for courses on consumer behavior and the psychology of attitudes and persuasion.
- ISBN-13
- 9781138655393
- ISBN-10
- 1138655392
- Publisher
- Taylor & Francis Ltd
- Year
- 2016
- Publication date
- 2016-10-21
- Pages
- 250
- Dimensions
- 245x175x14
- Weight
- 486