Ethics in Marketing
Fiona (The Open University, UK) Harris, Gene R. (Marquette University, USA) Laczniak, Patrick E. (University of Notre Dame, USA) Murphy
Taylor & Francis Ltd, 2016
105,25 €On orderDelivery: 2-3 weeks
Understanding and appreciating the ethical dilemmas associated with business is growing ever more important, as matters of corporate social responsibility are becoming increasingly part of marketing's domain. This new edition of Ethics in Marketing has been thoroughly updated and includes new international cases from glob
- ISBN-13
- 9781138648098
- ISBN-10
- 1138648094
- Publisher
- Taylor & Francis Ltd
- Year
- 2016
- Publication date
- 2016-12-12
- Pages
- 198
- Dimensions
- 244x174x12
- Weight
- 394