Strategic Marketing
Michael Bendixen, Russell (Nova Southeastern University, USA) Abratt
Taylor & Francis Ltd, 2018
66,75 €On orderDelivery: 2-3 weeks
This book is a unique collection of comprehensive cases that explore cases and issues surrounding strategic marketing. With case studies and analysis from a broad range of global contexts and industries, students will gain a working knowledge of developing and applying market-driven strategy.
- ISBN-13
- 9781138593640
- ISBN-10
- 1138593648
- Publisher
- Taylor & Francis Ltd
- Year
- 2018
- Publication date
- 2018-07-04
- Pages
- 148
- Dimensions
- 233x159x9
- Weight
- 258