Engaging Brands
Michela (University of Rome, Italy) Addis
Taylor & Francis Ltd, 2020
71,25 €On orderDelivery: 2-3 weeks
How can managers design and manage excellent customer experiences that will develop long-term relationships with their customers? This book addresses this key question and explores both the theory, developed over the past 20 years, and tools to create truly engaging brands.
- ISBN-13
- 9781138587014
- ISBN-10
- 113858701X
- Publisher
- Taylor & Francis Ltd
- Year
- 2020
- Publication date
- 2020-05-26
- Pages
- 258
- Dimensions
- 154x233x20
- Weight
- 426