Understanding the Marketing Exceptionality of Prestige Perfumes
David Moskowitz, Howard Moskowitz, Nithda Horoszko
Taylor & Francis Ltd, 2018
106,50 €On orderDelivery: 2-3 weeks
Women have an affinity with the brand of perfume they wear. Despite huge marketing budgets, established brands’ launches often fail, despite extensive marketing research and lavish resources. With case studies from Jill Sander, Estee Lauder and Dior, this book debunks the classic marketing techniques which often hinder the success of new perfumes.
- ISBN-13
- 9781138580787
- ISBN-10
- 1138580783
- Publisher
- Taylor & Francis Ltd
- Year
- 2018
- Publication date
- 2018-03-27
- Pages
- 188
- Dimensions
- 225x144x19
- Weight
- 366