Marketing Management
Taylor & Francis Ltd, 2020
259,95 €On orderDelivery: 2-3 weeks
Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. It is a timely resource for marketing students, lecturers and managers.
- ISBN-13
- 9781138561403
- ISBN-10
- 1138561401
- Publisher
- Taylor & Francis Ltd
- Year
- 2020
- Publication date
- 2020-05-20
- Pages
- 564
- Dimensions
- 181x253x38
- Weight
- 1142