Marketing Public Policy
Basskaran (Lee Kuan Yew School of Public Policy, National University of Singapore, Singapore) Nair
Taylor & Francis Ltd, 2018
72,75 €On orderDelivery: 2-3 weeks
This book fills a much-needed gap in the existing literature on public policy by fusing complexity theories with communication practices (where behaviour is a unit of analysis). The book aligns with the behaviourial foundations of policy making and goes further by exploring the what, why and how.
- ISBN-13
- 9781138559974
- ISBN-10
- 1138559970
- Publisher
- Taylor & Francis Ltd
- Year
- 2018
- Publication date
- 2018-02-28
- Pages
- 160
- Dimensions
- 158x234x20
- Weight
- 264