The Art of Successful Brand Collaborations
Geraldine Michel, Reine Willing
Taylor & Francis Ltd, 2020
63,75 €On orderDelivery: 2-3 weeks
This book is a guide to understanding the complex process of co-branding and explains the key factors of success to build this specific form of a partnership. It offer tangible examples of partnerships between various kinds of internationally renowned artists, celebrities, brands and companies.
- ISBN-13
- 9781138499614
- ISBN-10
- 1138499617
- Publisher
- Taylor & Francis Ltd
- Year
- 2020
- Publication date
- 2020-03-11
- Pages
- 286
- Dimensions
- 228x170x15
- Weight
- 524