Positioning Theory and Strategic Communication
Melanie (University of Newcastle, Australia) James
Taylor & Francis Ltd, 2018
87,25 €On orderDelivery: 2-3 weeks
This book presents a new framework for intentional strategic positioning in public relations. It is a significant move away from the symmetrical communication ideas that have dominated public relations thinking for several decades. Whilst positioning is not something new in public relations, this book is the first to explicate what it involves, how it works and how to do it.
- ISBN-13
- 9781138497368
- ISBN-10
- 1138497363
- Publisher
- Taylor & Francis Ltd
- Year
- 2018
- Publication date
- 2018-04-03
- Pages
- 228
- Dimensions
- 156x232x19
- Weight
- 384