Search Marketing Strategies
James Colborn
Taylor & Francis Ltd, 2017
317,25 €On orderDelivery: 2-3 weeks
Focuses on how to make the most from the search engine industry. Concentrating on the strategic element rather than the procedural approach, this work demonstrates how to adapt the tactical techniques, such as paid search, site side optimization and analytics packages, into search strategies in order to achieve marketing or corporate objectives.
- ISBN-13
- 9781138441217
- ISBN-10
- 113844121X
- Publisher
- Taylor & Francis Ltd
- Year
- 2017
- Publication date
- 2017-07-11
- Pages
- 236
- Dimensions
- 234x156x
- Weight
- 600