Key Debates in the Translation of Advertising Material
Beverly Adab
Taylor & Francis Ltd, 2017
317,25 €On orderDelivery: 2-3 weeks
Explores various interdependent aspects of the interlingual and intercultural transfer of an advertising message. This title includes a critique of the Western-based approach to advertising in the context of the Far East. It also offers strategies for repackaging France as a tourist destination.
- ISBN-13
- 9781138437463
- ISBN-10
- 1138437468
- Publisher
- Taylor & Francis Ltd
- Year
- 2017
- Publication date
- 2017-07-12
- Pages
- 222
- Dimensions
- 234x156x
- Weight
- 570