Hospitality Sales and Promotion
Derek Taylor
Taylor & Francis Ltd, 2017
317,25 €On orderDelivery: 2-3 weeks
A guide for managers in the hospitality industry wanting to achieve maximum profits from their sales promotions. It discovers: market segments and groups; how you can reach them effectively; the secrets of successful public relations; and new and traditional technologies; from direct mail to using the Internet to maximum advantage.
- ISBN-13
- 9781138432758
- ISBN-10
- 113843275X
- Publisher
- Taylor & Francis Ltd
- Year
- 2017
- Publication date
- 2017-07-28
- Pages
- 336
- Dimensions
- 216x138x
- Weight
- 780