Marketing and the Customer Value Chain
Aggeliki Konstantoglou, Dimitris (Technological Educational Institute of Central Macedonia, Greece) Folinas, Konstantinos Vasileiou, Thomas (Democritus University of Thrace, Greece.) Fotiadis
Taylor & Francis Ltd, 2022
283,95 €On orderDelivery: 2-3 weeks
This book offers a systemic approach to the integration of Marketing and Supply Chain Management. It examines the strategic connections between supply chain and operations management and marketing by focusing on the factors that constitute the extended marketing mix, including product, price, promotion, people and processes.
- ISBN-13
- 9781138394476
- ISBN-10
- 1138394475
- Publisher
- Taylor & Francis Ltd
- Year
- 2022
- Publication date
- 2022-03-01
- Pages
- 340
- Dimensions
- 246x174x
- Weight
- 453