Generation Z
Corey Seemiller, Meghan Grace
Taylor & Francis Ltd, 2018
49,75 €On orderDelivery: 2-3 weeks
Drawing from studies with higher education research institutions, market research firms, and industry leaders, this is the authoritative defining work on Generation Z that market researchers, consumer behaviour specialists and employers sorely need - and is a fascinating read for anyone interested in the sociology of generations.
- ISBN-13
- 9781138337312
- ISBN-10
- 1138337315
- Publisher
- Taylor & Francis Ltd
- Year
- 2018
- Publication date
- 2018-11-05
- Pages
- 322
- Dimensions
- 242x168x23
- Weight
- 656