Ethical Branding and Marketing
Taylor & Francis Ltd, 2019
259,95 €On orderDelivery: 2-3 weeks
The book provides the reader with real, updated insight into ethical decision making; helps students integrate ethics, branding strategy, and real life, complex situations into an effective learning process; and provides the reader with up-to-date ethical branding cases from around the world.
- ISBN-13
- 9781138337275
- ISBN-10
- 1138337277
- Publisher
- Taylor & Francis Ltd
- Year
- 2019
- Publication date
- 2019-04-29
- Pages
- 196
- Dimensions
- 160x235x14
- Weight
- 438