Brands and Consumers
Benedetta Crisafulli, Jaywant (Kingston University, UK) Singh
Taylor & Francis Ltd, 2022
82,95 €On orderDelivery: 2-3 weeks
Brand management is firmly established as a core business and marketing activity, whilst the study of how consumers react to brands is evolving globally. This shortform book provides a premium research overview of these core business topics as a platform for future research and practice.
- ISBN-13
- 9781138326897
- ISBN-10
- 1138326895
- Publisher
- Taylor & Francis Ltd
- Year
- 2022
- Publication date
- 2022-12-27
- Pages
- 122
- Dimensions
- 145x222x14
- Weight
- 258