Global Marketing
Kate (University of Texas, USA) Gillespie
Taylor & Francis Ltd, 2021
588,50 €On orderDelivery: 2-3 weeks
Strategic, comprehensive, and concise, the fifth edition of this popular textbook introduces students to the important concepts of global marketing today, and their managerial implications. Global Marketing takes a strategic approach, recognizing the need to address both the forces of globalization and those of localization.
- ISBN-13
- 9781138326064
- ISBN-10
- 1138326062
- Publisher
- Taylor & Francis Ltd
- Year
- 2021
- Publication date
- 2021-09-30
- Pages
- 544
- Dimensions
- 297x210x
- Weight
- 1460