Experiential Marketing
Wided (B&C Consulting Group) Batat
Taylor & Francis Ltd, 2019
234,50 €On orderDelivery: 2-3 weeks
This book combines gives readers an overview of: the origins and the rise of the customer experience logic, the 7Es (Experience, Exchange, Extension, Emphasis, Empathy, Emotional touchpoints, Emic/Etic process) of the new experiential marketing mix, and the challenges for the future.
- ISBN-13
- 9781138293151
- ISBN-10
- 1138293156
- Publisher
- Taylor & Francis Ltd
- Year
- 2019
- Publication date
- 2019-01-22
- Pages
- 302
- Dimensions
- 164x242x19
- Weight
- 592