Exhibitions, Trade Fairs and Industrial Events
Taylor & Francis Ltd, 2017
283,95 €On orderDelivery: 2-3 weeks
This book is the first to take an in-depth examination of the breadth and scope of exhibitions, trade fairs and other industrial events as a marketing tool or channel. Offering a wide range of international case studies, the book will appeal to students and researchers in cultural studies, history, tourism and sociology.
- ISBN-13
- 9781138219359
- ISBN-10
- 1138219355
- Publisher
- Taylor & Francis Ltd
- Year
- 2017
- Publication date
- 2017-09-25
- Pages
- 230
- Dimensions
- 161x241x22
- Weight
- 506