Ethics in Advertising
Wally (National Advertising Review Board, USA) Snyder
Taylor & Francis Ltd, 2016
264,50 €On orderDelivery: 2-3 weeks
This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With extensive research, and a variety of case studies, and expert opinions, it discusses why advertising ethics is important both to the consumer and the professional.
- ISBN-13
- 9781138188983
- ISBN-10
- 1138188980
- Publisher
- Taylor & Francis Ltd
- Year
- 2016
- Publication date
- 2016-12-16
- Pages
- 102
- Dimensions
- 159x237x18
- Weight
- 410