Social Communication in Advertising
Jackie (University of East London, UK) Botterill, Kyle Asquith, Stephen (Simon Fraser University,CANADA) Kline, Sut (University of Massachusetts Amherst, USA) Jhally, William (University of Ottawa, CANADA) Leiss
Taylor & Francis Ltd, 2018
259,95 €On orderDelivery: 2-3 weeks
With several new chapters on the rise of the Internet, mobile, and social media, this fourth edition offers new insights intoe the role of Google, Facebook, Snapchat and YouTube as both media and advertising companies, as well as examining the role of brand culture in the 21st century.
- ISBN-13
- 9781138094550
- ISBN-10
- 1138094552
- Publisher
- Taylor & Francis Ltd
- Year
- 2018
- Publication date
- 2018-07-10
- Pages
- 442
- Dimensions
- 185x261x26
- Weight
- 1092