Public Relations in Hyper-globalization
Takashi (Kyoto University; Inoue Public Relations, Japan) Inoue
Taylor & Francis Ltd, 2018
87,25 €On orderDelivery: 2-3 weeks
Public relations is the essential skill top leaders need to inspire and motivate globalized stakeholders, survive crisis, and take advantage of rapid technological and social change in today’s hyper-globalization. Embedding this book’s ethics based "self-correction model" assures governance to navigate a rapidly changing global environment.
- ISBN-13
- 9781138054967
- ISBN-10
- 1138054968
- Publisher
- Taylor & Francis Ltd
- Year
- 2018
- Publication date
- 2018-03-13
- Pages
- 296
- Dimensions
- 234x175x18
- Weight
- 452