Essentials of Marketing Management
Geoffrey (London School of Commerce, UK) Lancaster, Lester (CMC Consulting, Singapore) Massingham
Taylor & Francis Ltd, 2017
113,25 €On orderDelivery: 2-3 weeks
The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on key market needs.
- ISBN-13
- 9781138038967
- ISBN-10
- 1138038962
- Publisher
- Taylor & Francis Ltd
- Year
- 2017
- Publication date
- 2017-08-30
- Pages
- 474
- Dimensions
- 246x191x27
- Weight
- 904