CEO Branding
Taylor & Francis Ltd, 2015
256,95 €On orderDelivery: 2-3 weeks
The CEO Brand explores the impact a CEO has on the firm and the ways in which this "human brand" affects the corporation both in financial and non-financial terms, from firm performance and profits to trust and corporate reputation.
- ISBN-13
- 9781138013711
- ISBN-10
- 1138013714
- Publisher
- Taylor & Francis Ltd
- Year
- 2015
- Publication date
- 2015-06-24
- Pages
- 336
- Dimensions
- 229x152x
- Weight
- 612