Successful Social Media and Ecommerce Strategies in the Wine Industry
Dani Kolb, Gergely Sznolnoki, Thach, Liz
Palgrave Macmillan, 2015
79,75 €On orderDelivery: 2-3 weeks
This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms.
- ISBN-13
- 9781137602978
- ISBN-10
- 113760297X
- Publisher
- Palgrave Macmillan
- Year
- 2015
- Publication date
- 2015-12-21
- Pages
- 168
- Dimensions
- 183x224x13
- Weight
- 366