Political Marketing and the 2015 UK General Election
Palgrave Macmillan, 2016
66,50 €On orderDelivery: 2-3 weeks
Each chapter of this book has been specifically commissioned to focus on one of these aspects of the campaign (targeted campaigning, branding, core messages, advertising, media management, online campaigning and the campaign in the marginal seats).
- ISBN-13
- 9781137584397
- ISBN-10
- 1137584394
- Publisher
- Palgrave Macmillan
- Year
- 2016
- Publication date
- 2016-05-23
- Pages
- 151
- Dimensions
- 159x220x16
- Weight
- 342