Political Branding Strategies
Lorann Downer
Palgrave Macmillan, 2015
73,25 €On orderDelivery: 2-3 weeks
Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands – Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere.
- ISBN-13
- 9781137580283
- ISBN-10
- 1137580283
- Publisher
- Palgrave Macmillan
- Year
- 2015
- Publication date
- 2015-12-03
- Pages
- 146
- Dimensions
- 225x147x21
- Weight
- 344