SMEs in an Era of Globalization
Ilan Bijaoui
Palgrave Macmillan, 2016
73,25 €On orderDelivery: 2-3 weeks
This book identifies the driving forces behind globalization and proposes innovative ways for small and medium-enterprises (SMEs) to confront them. More than ever, sustainable competitive advantage requires SMEs to continually adapt their strategy and confront new and current competition in the international market.
- ISBN-13
- 9781137575708
- ISBN-10
- 1137575700
- Publisher
- Palgrave Macmillan
- Year
- 2016
- Publication date
- 2016-11-24
- Pages
- 138
- Dimensions
- 210x148x