Scaling the Tail: Managing Profitable Growth in Emerging Markets
Andrew Cosgrove, Gerardo R. Ungson, Seung Ho Park
Palgrave Macmillan, 2015
70,50 €On orderDelivery: 2-3 weeks
This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.
- ISBN-13
- 9781137543530
- ISBN-10
- 1137543531
- Publisher
- Palgrave Macmillan
- Year
- 2015
- Publication date
- 2015-08-06
- Pages
- 163
- Dimensions
- 226x146x21
- Weight
- 368