International Marketing of Higher Education
Terry Wu
Palgrave Macmillan, 2016
121,95 €On orderDelivery: 2-3 weeks
This book examines both the theory and applications of marketing higher education in a global environment. With declining domestic enrollments and continuing funding cuts, many higher education institutions are exploring new ways to market and promote themselves to international students.
- ISBN-13
- 9781137542908
- ISBN-10
- 113754290X
- Publisher
- Palgrave Macmillan
- Year
- 2016
- Publication date
- 2016-09-16
- Pages
- 262
- Dimensions
- 161x219x22
- Weight
- 502