Green Marketing
A. Kirgiz
Palgrave Macmillan, 2015
66,50 €On orderDelivery: 2-3 weeks
Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc. as a case study which is among the pioneering enterprises in Turket's automative sub-industy and its green marketing strategies.
- ISBN-13
- 9781137535870
- ISBN-10
- 1137535873
- Publisher
- Palgrave Macmillan
- Year
- 2015
- Publication date
- 2015-10-29
- Pages
- 153
- Dimensions
- 216x140x