Perspectives on Consumer Choice
Gordon R. Foxall
Palgrave Macmillan, 2016
66,50 €On orderDelivery: 2-3 weeks
Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today’s consumer.
- ISBN-13
- 9781137501196
- ISBN-10
- 1137501197
- Publisher
- Palgrave Macmillan
- Year
- 2016
- Publication date
- 2016-10-21
- Pages
- 326
- Dimensions
- 219x157x24
- Weight
- 536