Entrepreneurial Marketing
Ian (University of Auckland, Auckland) Chaston
Bloomsbury Publishing Plc, 2015
97,50 €On orderDelivery: 2-3 weeks
Marrying innovative marketing strategies with an understanding of what makes an enterprise successful, this book applies entrepreneurial marketing to all sizes of organisation, from large firms to SMEs. The 1st edition was one of the first books to tackle entrepreneurial marketing; now, the new edition will take a fresh look at the subject.
- ISBN-13
- 9781137500908
- ISBN-10
- 1137500905
- Publisher
- Bloomsbury Publishing Plc
- Year
- 2015
- Publication date
- 2015-11-03
- Pages
- 400
- Dimensions
- 234x163x22
- Weight
- 616