Contemporary Wine Marketing and Supply Chain Management

Name: Contemporary Wine Marketing and Supply Chain Management
Price: 211.75 EUR
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ISBN: 9781137492425

A Global Perspective

Flint, Daniel J., Golicic, Susan L., Signori, Paola

Palgrave Macmillan, 2015

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Contemporary wine marketing practice is changing rapidly due to the intensity of industry competition, the emergence of numerous media options, and the dynamics of market segments.

FOOD & WINE POLITICS, ECONOMICS & CURRENT EVENTS Business & Economics

ISBN-13: 9781137492425
ISBN-10: 1137492422
Publisher: Palgrave Macmillan
Year: 2015
Publication date: 2015-12-02
Pages: 245
Dimensions: 223 x 145 x 20
Weight: 464