Public Relations in China
D. Wolf
Palgrave Macmillan, 2015
35,95 €On orderDelivery: 2-3 weeks
In this pithy yet compact book, David Wolf, provides business owners and PR practitioners with a roadmap to corporate credibility in China. Laced with thoughtful advice and braced with illustrative cases, Public Relations in China strips out the jargon and offers something rare: a practical handbook for building and defending a brand in China.
- ISBN-13
- 9781137483799
- ISBN-10
- 1137483792
- Publisher
- Palgrave Macmillan
- Year
- 2015
- Publication date
- 2015-09-17
- Pages
- 226
- Dimensions
- 243x198x16
- Weight
- 264