Trendology
C. Kerns
Palgrave Macmillan, 2014
35,95 €On orderDelivery: 2-3 weeks
In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe.
- ISBN-13
- 9781137479556
- ISBN-10
- 1137479558
- Publisher
- Palgrave Macmillan
- Year
- 2014
- Publication date
- 2014-11-11
- Pages
- 234
- Dimensions
- 160x237x22
- Weight
- 418