Winning At Innovation
Kotler, Philip
Palgrave Macmillan, 2015
37,50 €On orderDelivery: 2-3 weeks
Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.
- ISBN-13
- 9781137479174
- ISBN-10
- 1137479175
- Publisher
- Palgrave Macmillan
- Year
- 2015
- Publication date
- 2015-01-13
- Pages
- 272
- Dimensions
- 157x233x14
- Weight
- 452