Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary
Matt Hills
Palgrave Macmillan, 2015
66,50 €On orderDelivery: 2-3 weeks
The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.
- ISBN-13
- 9781137463319
- ISBN-10
- 1137463317
- Publisher
- Palgrave Macmillan
- Year
- 2015
- Publication date
- 2015-07-20
- Pages
- 146
- Dimensions
- 148x224x18
- Weight
- 330