Candidate-Centered Campaigns
B. Arbour
Palgrave Macmillan, 2014
68,25 €On orderDelivery: 2-3 weeks
The book discussed how contemporary political campaigns are increasingly sensitive to candidate-centered appeals, analyzing the strengths and weaknesses of their own candidate to determine how their personalities, backgrounds, and likability and background fit into a campaign narrative, theme, and issue agenda.
- ISBN-13
- 9781137398604
- ISBN-10
- 1137398604
- Publisher
- Palgrave Macmillan
- Year
- 2014
- Publication date
- 2014-07-10
- Pages
- 204
- Dimensions
- 223x137x17
- Weight
- 384