Measuring Customer Experience
Philipp Klaus
Palgrave Macmillan, 2014
31,50 €On orderDelivery: 2-3 weeks
Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management.
- ISBN-13
- 9781137375452
- ISBN-10
- 1137375450
- Publisher
- Palgrave Macmillan
- Year
- 2014
- Publication date
- 2014-12-04
- Pages
- 166
- Dimensions
- 144x217x14
- Weight
- 360