Shaping China’s Global Imagination
J. Wang
Palgrave Macmillan, 2013
66,50 €On orderDelivery: 2-3 weeks
A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.
- ISBN-13
- 9781137361714
- ISBN-10
- 1137361719
- Publisher
- Palgrave Macmillan
- Year
- 2013
- Publication date
- 2013-12-18
- Pages
- 210
- Dimensions
- 225x146x19
- Weight
- 408