Asian Brand Strategy (Revised and Updated)
M. Roll
Palgrave Macmillan, 2015
66,50 €On orderDelivery: 2-3 weeks
This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.
- ISBN-13
- 9781137359162
- ISBN-10
- 1137359161
- Publisher
- Palgrave Macmillan
- Year
- 2015
- Publication date
- 2015-07-07
- Pages
- 339
- Dimensions
- 221x147x26
- Weight
- 558