Humanistic Marketing
Palgrave Macmillan, 2013
121,95 €On orderDelivery: 2-3 weeks
Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation.
- ISBN-13
- 9781137353283
- ISBN-10
- 1137353287
- Publisher
- Palgrave Macmillan
- Year
- 2013
- Publication date
- 2013-11-19
- Pages
- 284
- Dimensions
- 145x223x22
- Weight
- 482