Housework and Housewives in American Advertising
Jessamyn Neuhaus
Palgrave Macmillan, 2013
66,50 €On orderDelivery: 2-3 weeks
An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homemaking has remained an American feminine ideal.
- ISBN-13
- 9781137347237
- ISBN-10
- 1137347236
- Publisher
- Palgrave Macmillan
- Year
- 2013
- Publication date
- 2013-08-27
- Pages
- 273
- Dimensions
- 210x140x16
- Weight
- 358